Google’s accelerated mobile pages (AMPs) were first introduced in October 2015. An open-source initiative, AMPs make use of AMP HTML, an open-source framework that allows websites to build lightweight webpages. AMPs boast a sleek, clean design; a virtually instant load time; and a carousel of featured posts.
AMPs help ensure that mobile webpages load as quickly as possible. As an internet marketing company will tell you, this is key to driving conversions. Google and Nielsen report that 3 out of 4 mobile searches result in some kind of follow-up action, whether that’s a phone call, a store visit, or a purchase. Because driving conversions for these actions is crucial to commercial success, AMPs are quickly becoming an invaluable tool for online internet marketing services. A quick-loading website can also decrease your bounce rate and boost your search engine rankings, which can positively impact your bottom line.
Ultimately, the idea of AMPs is to improve the overall user experience for users on mobile devices. “We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere,” Google explained in its blog post announcing AMPs. Increasingly, the best internet marketing companies are recommending that companies leverage the potential power of AMPs. Click Here for more detail...
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