Friday 27 January 2017

How to Improve Social Engagements in Mobile Applications

Not receiving the amount of social engagements you would like for your mobile app? If so, read on for tips to help you boost engagement in the realm of social media.

1.    Make Sure your Application Is Built to Rely on Social Collaboration
Apps that have an inherent social architecture have a much higher chance of being shared than those applications that do not. What makes an app social? It requires some type of social interaction in order to work. For instance, the app might require users to challenge and invite others via social channels in order to function. The core of this type of app is for users to invite others, which ensures users promote your app in the process.

2.    Incorporate a Social Login
It can be quite beneficial to incorporate a social media channel login for your application. Not only does this provide users with the convenient benefit of not having to remember a password to log in, it also can help your app gain more exposure if a user shares your app or his or her in-app activity.

3.    Enable Social Sharing
If you have not enabled social sharing within your app, you are likely missing a lot of opportunities for social engagements. The key to making this work is balance. Take care not to make social sharing within your app too excessive or overbearing. Instead, incorporate social sharing only in logical places within your app.

4.    Give Users Incentives to Share Your App

Give users a reason to share your app or invite others to use it. This can often be accomplished by offering irresistible deals, such as credit or discounts for inviting a certain number of friends to sign up. By getting a little creative, you will discover there is a wide array of ways you could encourage users to share your app on social media.

5.    Leverage Content Marketing
Content can be just as powerful for increasing awareness for your app in the world of social media as it is in other areas of online marketing and social media management services. Work to create high-quality content on a consistent basis that will help your app to gain visibility. Doing so will help to keep users not only interested but also engaged. A continual flow of quality content can also help drive organic to your app’s page, thus increasing awareness and users.

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565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Thursday 26 January 2017

DO’S AND DON’TS OF BUILDING AN SEO-FRIENDLY WEBSITE STRUCTURE

In order to take advantage of the most effective SEO strategy, you must ensure your website’s design is incorporated in the process. Below, we present some do’s and don’ts to keep in mind when building an SEO-friendly website structure.
Consider Keyword Placement
While keywords are certainly important for launching an SEO campaign, those keywords must be inserted into the correct locations in your website to have the most impact. Keywords are found commonly in the body of web copy, but there are many other places within your website design where keywords should be included. Unfortunately, many people overlook those places, which include:
  • Title tags
  • Meta descriptions
  • Navigation menu
  • Website slogan
  • Header tags
Keep in mind that keywords do not need to be embedded into images. The reason for this is that web crawlers are not able to see images or any text contained within those images. Only tags indicating that an image is a file can be viewed by web crawlers. The best way to work around this issue is by including keywords in the image alt tags. Using this strategy can help ensure your images are found by search engines. If you need assistance in making sure that your keywords are used correctly in the proper locations in your website structure, a website design firm can help. Click Here to view Original Source...

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Tuesday 24 January 2017

MOBILE BEATS DESKTOP FOR TOTAL USERS: TIME TO OPTIMIZE YOUR WEBSITE DESIGN

According to the latest statistics, mobile is now beating desktop in terms of total users. What this means for website owners is that it’s time to optimize web design services for mobile usage. The reality is that if your website is now optimized for mobile users, you are likely missing out on a significant potential for traffic.

Keep It Short and Simple

Scrolling down long blocks of text can be annoying, particularly when trying to do so on a small screen. Since most users are now on the go, they usually only have a couple of minutes at the most. To meet the needs of mobile users, it’s important to keep it short and sweet while sticking to the point.

Structure Content

Most people scan content before actually reading it. Given that most users have a short attention span and are easily distracted, it’s important to avoid long posts without attention grabbers or headings. This is especially true for mobile users, so try to use bullet points, lists, and subheadings to quickly communicate what content is about. View Original Source...

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

OPTIMIZE YOUR CONTENT FOR HUMANS AND SEARCH ENGINES

Search engine optimization is just as important as ever, but it’s also critical to ensure that you optimize your content not just for search engines but also for humans. Since the introduction of the Google Penguin update a few years ago, user experience has become the main focus of effective search engine optimization. The key is to strike an effective balance between optimizing content for search engine crawlers and users.

Begin by thinking about the needs and intentions of users when creating a keyword and content creation strategy.  The goal should be to create the best information that will be of the most benefit to users. Think about what you would be searching for if you were looking for products or services.

At one time, keyword stuffing was the central approach to most SEO strategies. Today, it is no longer an acceptable practice. Instead, keyword stuffing lends nothing to user experience and you could actually be penalized by search engines if you use this practice. To view Original Source...

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Wednesday 18 January 2017

THE DEFINITIVE GUIDE TO HIRING AN ENTERPRISE-LEVEL WEBSITE DESIGN AND DEVELOPMENT AGENCY

Prior to hiring a design and development agency for your enterprise website, it’s important to make sure that you have carefully evaluated the firm to be certain you have selected the right partner. Hiring a website design and development company is one of the most critical decisions you can make in regards to your enterprise website. In fact, it’s so important that your choice of an agency can make or break your website and will have a tremendous effect in terms of budget and resources.
Enterprise-level websites place an incredible amount of emphasis on a process that is expansive and growing. Furthermore, this type of website usually features a content management platform that provides the opportunity to incorporate a large number of complex features that allow staff to update content and marketing strategies seamlessly.

In choosing a web design development company, it’s important to select an agency that has a solid understanding of enterprise-level websites. This means selecting an agency that has strategy, consulting, development, and creative expertise. Click Here for more detail...

Contact Us:

565 Orwell Street
Unit A, Mississauga
Ontario, L5A 2W4
Email: hugh@macraes.com
Phone No: 1-844-990-6111

Tuesday 17 January 2017

ACCELERATED MOBILE PAGES FOR ECOMMERCE

Google’s accelerated mobile pages (AMPs) were first introduced in October 2015. An open-source initiative, AMPs make use of AMP HTML, an open-source framework that allows websites to build lightweight webpages. AMPs boast a sleek, clean design; a virtually instant load time; and a carousel of featured posts.

Boosting Load Times & Increasing Conversions

AMPs help ensure that mobile webpages load as quickly as possible. As an internet marketing company will tell you, this is key to driving conversions. Google and Nielsen report that 3 out of 4 mobile searches result in some kind of follow-up action, whether that’s a phone call, a store visit, or a purchase. Because driving conversions for these actions is crucial to commercial success, AMPs are quickly becoming an invaluable tool for online internet marketing services. A quick-loading website can also decrease your bounce rate and boost your search engine rankings, which can positively impact your bottom line.

Ultimately, the idea of AMPs is to improve the overall user experience for users on mobile devices. “We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere,” Google explained in its blog post announcing AMPs. Increasingly, the best internet marketing companies are recommending that companies leverage the potential power of AMPs. Click Here for more detail...

Contact Us:

565 Orwell Street
Unit A, Mississauga
Ontario, L5A 2W4
Email: hugh@macraes.com
Phone No: 1-844-990-6111